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Do you have a niche as a content creator?

Writer's picture: Founder NotesFounder Notes

Twama as a fashion Content Creator
@pheora1, that's me, as a fashion content creator

You have no doubt already created a niche for yourself, but if you haven’t, now is the time to start 🔥. Learn from my mistakes🫠. 

 

If you already have a niche 🌟, share this message with other creators who can benefit from it ✨.


In this case, a niche means a specialized segment of the market for the type of content you create

 

When I started sharing content, I hoped from:

  • Vlogs; to 

  • Beauty/skin care;

  • YT story-times;

  • Fashion; 

  • Giving scholarship advise;

  • YT food challenges;

  • and tech all on the same YouTube & Instagram accounts. I’m baffled today when I think about it 🤯. 


I would get very peak months of user and subscribers between June-September,  who were interested in the Chevening Scholarship, watching and subscribing for the scholarship videos. However, the views and followers will die down in October after the deadline 😩. 

Suddenly, I have a bunch of idle followers for the next 8 months 🫥. The same would happen for other content such fashion, tech, etc. 

 

What I learned from that experience is to:


  1. Create a niche 🎯. This ensures you are attracting the same audience every time. It helps you understand your target audience and what they care most about, which can help you create content they love and help you grow your community quicker. 

  2. To post consistently ⏰ . If you post only once per month, do that consistently. That way, the same followers can expect the same/similar content from you every day, week, or month (depending on how often your choose to post). 

  3. You can combine similar niches 🎨 , but be careful and max it to 2 categories. It’s not a good idea to combine fashion and finance content on the same channel for example or makeup and gaming, but you could combine fashion and lifestyle or fashion and beauty.

 

Take full control of your creator business, and brand, by creating a niche for yourself.


You’ve got this!!


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Hey there! 👋 I'm a worker bee 🐝 building Aeone. At Aeone, we are build #Creatr (https://creatr.aeone.co/); a platform that helps content creators and agencies to connect with brands and monetize their audience. In short, we help people and businesses buy or sell #influence 🤌 .

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