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Panel Lineup

BrandsXCreators Summit - July 30, 2026

Panels, moderators, and speakers.
Panel 01
11:30 AM – 12:20 PM

The Future of Influence: Creators, AI, and Authenticity

What does authentic influence look like in an era of AI-generated content? Three working influencers across different tiers and a top talent agency leader get real about what's changing — and what never will.
Moderator
Mark Robinson
Mark RobinsonModerator
Growth Marketing Lead · Tasklet
Speakers
HipyoTech
HipyoTech
Mega Content Creator · @HipyoTech
Anjali Viramgama
Anjali Viramgama
Mid-Tier Creator + Software Engineer · Microsoft
Misty Banchero
Misty Banchero
Micro Content Creator · @SeattleButchersWife
Kelly Saunders
Kelly Saunders
Micro Content Creator · @fitnesssaunders
Panel 02
11:30 AM – 12:20 PM

AI and the Future of Digital Marketing

Marketing leaders at the cutting edge break down how AI is transforming digital marketing — from audience targeting and creative production to measurement — and what strategies are actually working right now.
Speakers
Betsy McKibbin
Betsy McKibbin
Head of Marketing · Yoodli
Mark Robinson
Mark Robinson
Growth Marketing Lead · Tasklet
Cari Murray
Cari Murray
Director of Corporate Marketing & Partnerships · Marvin
Kelly Thomas Nojaim
Kelly Thomas Nojaim
Regional VP, North American Corporate Sales · Microsoft Advertising
Panel 03
1:00 PM – 1:50 PM

Beyond the Prompt: Storytelling and Crafting Impactful Content in an Automated World.

As AI turns generic content into a commodity, the real challenge for modern brands is emotional resonance, not production speed. Founders, marketing executives, agency leaders, and top creators explore how to leverage AI while doubling down on authentic human storytelling that cuts through the noise.
Moderator
Emily Zheng
Emily ZhengModerator
Senior Research Analyst · PitchBook
Speakers
Brit Moorer
Brit Moorer
Sr. Brand Narrative Strategist
Angela Schmidt
Angela Schmidt
Global Content & Experience Strategy, AI Transformation · Microsoft
Amanda Mizrahi
Amanda Mizrahi
Senior VP, Creator Marketing · Edelman
Samantha Temple Neukom
Samantha Temple Neukom
Head of Brand Strategy · Amazon Web Services
Panel 04
1:00 PM – 1:50 PM

Demystifying Generative AI Workshop

In this session, you learn about one of the hottest topics in the world of data science, generative AI. This session helps you to understand the technologies that make generative AI possible. You will be introduced to Artificial Intelligence (AI), Machine Learning (ML), and generative AI.
Panel 05
2:00 PM – 2:50 PM

Personalization at Scale: Meeting the Modern Audience

AI is redefining what's possible in customer engagement, enabling brands to deliver personalized experiences across millions of interactions without sacrificing relevance. But scaling personalization requires more than automation—it demands the right data, strategy, and a deep understanding of evolving customer expectations. Marketing leaders, sales leaders, and founders will explore how marketers are using AI to tailor messaging, optimize customer journeys, and create meaningful connections across channels while balancing privacy, trust, and brand authenticity. Join industry leaders for a discussion on the technologies, strategies, and best practices shaping the future of personalized marketing.
Moderator
Lydia Frank
Lydia FrankModerator
Fractional CMO, ex-VP at Payscale · Lydia in the Loop
Speakers
Beck Nadir
Beck Nadir
CTO · Lemi Leap AI
Panel 06
2:00 PM – 2:50 PM

How AI Is Changing Influencer Marketing Inside Brands

Brand-side leaders reveal how AI is reshaping the way companies discover, vet, brief, and measure creator partnerships — and what it means for marketers who want to stay ahead.
Speakers
Brittany Hennessy
Brittany Hennessy
VP, Social Intelligence Evangelism · Sprout Social
Tara Schroetter
Tara Schroetter
VP of Social, Influencer & Digital Marketing · MMGY Wagstaff